CONSTRUIRE, Switzerland

   CONSTRUIRE is the French-speaking counterpart of the newspaper WIR BRÜCKENBAUER. It first appeared under the title of MIGROS PIONEER and took its final title in 1947. This weekly magazine is the communication tool of the Migros Cooperatives Association and is aimed at cooperative members. It began with a print run of 110,000 and grew rapidly to over 200,000 in 1952.
   From 1987, the publication, until then published as a newspaper, appears in a tabloid format and in four-colour printing. It was renamed MIGROS MAGAZIN in 2004.

Below: 21 June 1978

Thank you to Eric Galzi for this item.

Page updated on 2026-09-09