In 1981, DAGBLAÐIÐ and VÍSIR merged to create the tabloid DV.
It was one of the biggest newspapers in Iceland early on, but in the 1990s its readership started to dwindle, the title was sold to several publishers and experienced severe financial problems.
DV has changed dramatically since its inception. Today it is published weekly and focuses mainly on sensational crime stories, astrology, and domestic and foreign celebrity news. Its editorial policy has sparked public controversies in Iceland.