ARTE MAGAZINE, France
ARTE (Association Relative À la Télévision Européenne) is a public Franco-German TV network that promotes programming in the areas of culture and the arts. It is made up of three separate companies: the Strasbourg-based European Economic Interest Grouping ARTE GEIE, plus two member companies acting as editorial and programme production centres, ARTE France in Paris (France) and ARTE Deutschland in Baden-Baden (Germany).
As an international joint venture (an EEIG), its programmes cater technically to audiences from both France and Germany. This implies double-titling, opposite-language subtitling, dubbing, hosts who speak both languages alternately, and two separate audio tracks (through DVB-T, satellite television and digital cable).
#29, 12-18 July 2008, 4 pages