ad week magazine Bob Dylan cover story 10 September 2001. "To support the September 2001 release of Dylan's "Love & Theft" Columbia Records got Dylan to star in an actual full length commercial (not simply a clip from a music video). This prompted Adweek magazine to do a story and put Dylan on the cover. The magazine hit newsstands on September 10 2001 and was understandably lost amid the horror of 9/11.  Story inside the magazine also offers inside details on the making of the commercial" (information eBay)