Bob Dylan Lyrics in Potato Chip Bags: 'Bob Dylan Poetry Collection (1961–2012)'
Guangxi Normal University Press has published in May 2017 translations of Dylan’s lyrics – and packaged their books in potato chip bags. The collection of eight translated lyrics is called ‘BOB DYLAN THE LYRICS 1961–2012’, ISBN 978-7-5495-9704-8 (box).
The collection has a special display in the shops: the idea is to remake the shelves carrying poetry books in the Greenwich Village`s small cafe shops back to the 50s and 60s... Very nice idea indeed. (Thanks to Martin Feng for the info).
The lyrics are apparently pulled from the comprehensive tome Bob Dylan: The Lyrics (1961–2012). The Chinese publisher invited 15 of China’s most esteemed poets and musicians to assist in translating the text -a Chinese reader informs us that 'the translation is really awful'- . The lyrics are divided among eight separate pock-sized books that come packaged in their own specific chip bag.
According to the publisher’s website (translated from Chinese to English by Google...), these bags “looks like a bag of potato chips, filled with lyrics set of Bob Dylan’s first Chinese version.” The text goes on to celebrate Dylan’s poetry, and also mentions watercress for some reason.
But why potato chip bags? Well, because potato chips are the “most popular thing,” of course! According to the Google translated marketing site: "What is the most popular thing? We chose the “potato chips”. You like [go to] the supermarket in the roar to buy a bag of potato chips, like, torn, bite open, shoot open, cut it. Hope it can go from the bookstore to the streets, appear in the subway, convenience stores, vending machines – extended into people’s lives."
Information: http://www.culturecreature.com and http://www.prefixmag.com
The potato chip bags contain the books.
There are 8 different bookmarks in the books. You can see them all here in the Bookmarks section.
迪伦诗歌集：1961-2012．Ⅰ：暴雨将至 / THE LYRICS 1961-2012 -I -A Hard Rain's A-Gonna Fall (1961-1963). Guangxi Normal University Press May 2017. Softcover with dust jacket, 221 pages. ISBN 978-7-5495-9684-3
迪伦诗歌集：1961-2012．Ⅱ：地下乡愁蓝调 / THE LYRICS 1961-2012 -II -Subterranean Homesick Blues (1964-1965). Guangxi Normal University Press May 2017. Softcover with dust jacket, 253 pages. ISBN 978-7-5495-9690-4
鲍勃·迪伦诗歌集：1961-2012．Ⅲ，像一块滚石 / THE LYRICS 1961-2012 -III -Like A Rolling Stone (1965-1969). Guangxi Normal University Press May 2017. Softcover with dust jacket, 241 pages. ISBN 978-7-5495-9685-0
迪伦诗歌集：1961-2012．Ⅳ：敲着天堂的大门 / THE LYRICS 1961-2012 -IV -Knockin' On Heaven's Door (1970-1975). Guangxi Normal University Press May 2017. Softcover with dust jacket, 225 pages. ISBN 978-7-5495-9686-7
鲍勃·迪伦诗歌集：1961-2012．Ⅴ，慢车开来 / THE LYRICS 1961-2012 -V -Slow Train Coming (1975-1979). Guangxi Normal University Press May 2017. Softcover with dust jacket, 259 pages. ISBN 978-7-5495-9687-4
迪伦诗歌集：1961-2012．Ⅵ：帝国滑稽剧 / THE LYRICS 1961-2012 -VI -Empire Burlesque (1980-1985). Guangxi Normal University Press May 2017. Softcover with dust jacket, 247 pages. ISBN 978-7-5495-9689-8
迪伦诗歌集：1961-2012．Ⅶ：红色天空下 / THE LYRICS 1961-2012 -VII -Under The Red Sky (1986-1997). Guangxi Normal University Press May 2017. Softcover with dust jacket, 221 pages. ISBN 978-7-5495-9688-1
鲍勃·迪伦诗歌集：1961-2012．Ⅷ，“爱与偷” / THE LYRICS 1961-2012 -VIII -"Love And Theft" (2001-2012). Guangxi Normal University Press May 2017. Softcover with dust jacket, 273 pages. ISBN 978-7-5495-9691-1
When the dust jackets are removed, the name 'Bob Dylan' appears on the spines of the books. The collection is presented in a 39x20x12 cm decorated cardboard suitcase; inside is also a (poor quality) harmonica, where is noted "Bob Dylan The Lyrics 1961-2012" on one side and "Blowin' In The Wind" on the other side.
When the box was offered for sale, its announced weight was 450g. The buyers soon received a mail saying that it would be a 5,6 kg parcel, with a price for postage of US$ 120 instead of $40... (for Europe). Many cancelled their order, founding strange that 8 paperback books reach such a weight...
The actual weight of the parcel is 2,2kg, and the seller agrees to refund US$59 to those who paid the unjustified US$120.